People of Fairyland

Here are some of the people who make Children’s Fairyland the special place it is.

C.J. Hirschfield

Executive Director

My favorite character is Belle from Beauty and the Beast (she’s a reader!)

C.J. has been executive director of Children’s Fairyland since 2002, following a distinguished 25-year career in cable television. Over the course of C.J.’s tenure, Fairyland attendance has doubled and programs and partnerships have expanded. Fairyland’s focus on reading readiness is one reason C.J. loves her position. She’s volunteered in community efforts to promote childhood literacy for many years including serving as chair of the Oakland Library Advisory Commission and on the board of the Oakland Parents’ Literacy Project. Recognizing that Fairyland is both an educational and therapeutic environment, Hirschfield hired a full-time director of education in 2013, resulting in new and innovative community programs.

C.J. served as two-term chairperson of the board of directors of the California Attractions and Parks Association, which promotes park safety and high professional standards and is an active member of Oakland Rotary and on the Board of the Lake Merritt/Uptown Community Benefit District.

C.J. graduated from Stanford University with a degree in communications. She lives in Oakland and loves the fact that she can walk to work.


Teresa DeBerry

Education Director

Contact me about Summer Camp, Field Trips, Storytime, and other educational programs.

My favorite character is Amelia Bedelia.


Vicky Chen

Outreach and Volunteer Coordinator

Contact me about individual or group volunteer opportunities, community outreach, and free field trips.

My favorite character is: Arrietty from The Secret World of Arrietty


Margaretann Fortner

Program Manager

Contact me about Catered Birthday Parties and Summer Sleepovers at Fairyland.

My favorite character is Alice from Alice in Wonderland.


Nancy Friedman

Media and Marketing

Contact me about Marketing, Advertising, Publicity.

My favorite characters are the children in Half Magic and other Edward Eager books.


Jessica Martin

Director of Events

Contact me about Special Events, Annual Gala Fundraiser, Jack O’Lantern Jamboree, Fairy Winterland, Weekend Entertainment, and Park Rentals.

My favorite fairytale character is Thumbelina.


Marguerite Mazzitti

Park Manager

Contact me about general park operations.

My favorite character is Dorothy from The Wizard of Oz.


Nick Mitchell

Facilities Manager

Contact me about facility projects and maintenance.

My favorite character is the Crooked Man


Doyle Ott

Artistic Director, Fairyland Theatre

Contact me about Children's Theatre and Theatre for the Very Young.

My Favorite character is the Cheshire Cat.


Maria Rodriguez

Creative Director

Contact me about filming at Fairyland, photo requests for editorial content, and Fairyland logo permitted uses.

My favorite character is Oberon from the Iron Druid Chronicles


Jackie Bergquist Salas

Landscape Supervisor and Horticulturist

Contact me about what’s bloomin’ in our gardens.

My favorite character is Old Brown Owl, who chased Squirrel Nutkin out of the garden, and I also love the Fairies that live in our Coast Live Oak trees!


Cindy Sandoval

Development Director

Contact me about making a donation or including Fairyland in your estate plan.

My favorite characters are the three Billy Goats Gruff.


Brian Woo

Membership Coordinator

Contact me with any membership questions.

My favorite character is The Mad Hatter.


Board of Directors

Theresa Nelson, President

Ron Zeno, Vice President

Glenn Voyles, Treasurer

Carole Agnello

Craig Isakow

Daniel Altemus

Jamie Flaherty-Evans

Jillian Loh Kearns

Karen Boyd

Matthew Webb

Nasahwa Emam

Rodney Richter