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Once Upon a Time at Fairyland Returns May 24, 2023!

Join us on Wednesday, May 24, 2023 at this year’s gala fundraiser, Once Upon a Time at Fairyland!

This fabulous, grown-ups only evening is the most magical night of the year at Children’s Fairyland. Featuring signature cocktails, live music, a delicious three-course meal, and an incredible roster of live auction items and raffle prizes, it is everything you would expect from a spectacular gala—and more. Costumes. An enchanted garden. Creative energy. A starry sky above. This year’s theme—Enchanted Forest—speaks to endless possibilities, powerful transformation, and an evening that will truly be one to remember. 

Join us as we invest in Fairyland’s continuing mission to ignite creativity, confidence, and a love of learning for the next generation.

Tickets are sold out! 


Even if you won’t be attending the event, you can still support Bay Area families and bid to win some fantastic auction items!

Our online auction runs from Friday, May 19 at noon and ends Friday, May 26 at 7 p.m.

start your bidding



Questions? Please contact Matisse Geenty, Interim Senior Director of Philanthropy, at development@fairyland.org or (510) 452-2259.

Thank you to our generous sponsors!

Diamond Sponsors

Vist Oaklan logo

Ellen and Glenn Voyles


Ruby Sponsors

oakland athletics logo transparent

Dan Altemus & Marie Riehle

Commnity bank logo

Addisu Demissie & Jill Habig

DF logo 2955 144 & Dawn Newton

Diane Delucchi

Cory and Jay Hartley

Ken Betts' Companies

KRG primaryHoriz logo color v2

Marshal Retail Group

Theresa Nelson and Barney Smits


Jana and Chris Pastena


portofoakland logo original

Safeway Foundation logo

Deborah and Bob Van Nest

U S Bank logo logotype emblem


Vistra v2


Sapphire Sponsors

East Bay Regional Park District 

Fremont Bank

Kaiser Permanente


Shining Star Consulting

UCSF Benioff Children’s Hospital Oakland


Crystal Sponsors

John Bliss and Kim Thompson

Karen Boyd and Samee Roberts

Supervisor Keith Carson


Karen Dea and Wa Sung Community Service Club

Leonidas Strategies

Mickelson/Brody Family Foundation

Robert Raburn - BART


In-kind donations

Douglas Parking, LLC

Genesis Protective Services 

2023 Gala Committee

Jana Pastena, Co-Chair
Chop Bar

Dawn Newton, Co-Chair
Donahue Fitzgerald LLP

Karen Dea
Wa Sung Community Service Club

Tori Decker
Downtown Oakland Association

Luana España
Community Affairs Representative

Isaac Kos-Read
Kos Read Group

Ken Maxey

Theresa Nelson
Theresa Nelson and Associates

Deborah Van Nest

Sarah Yoell
Pacific Gas & Electric

Individual and Corporate Sponsorship Opportunities

Individual and corporate sponsorships are available now! 

By sponsoring Once Upon a Time at Fairyland, you’re investing in a bright future for the park, one dedicated to diverse representation, broad access, and meaningful community. You’ll also have the opportunity to make critical connections over an incredible dinner to further Oakland’s dreams and get your name in front of tens of thousands of Fairyland families. All the details are below:

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