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Once Upon a Time at Fairyland
fundraising gala in support of Children’s Fairyland in Oakland
Evening of Wednesday, May 25, 2022

Kick off your glass slippers and join us as we invest in Fairyland’s bright future!

Once Upon a Time at Fairyland returns live and in person to the shores of Lake Merritt, bringing with it a rare—and coveted—opportunity for adults to experience the park without littles. Add to that a gorgeous evening of food, wine, costumes, fun, and philanthropy under the stars and you’ve got an evening that cannot be missed.

Our team is working hard to ensure that you will have an incredible evening while keeping the health and safety of our guests in mind: all attendees will be required to be fully vaccinated, including all recommended booster doses, and we’re using creative event design to enhance space for distancing.

Individual and corporate sponsorships are available now!

Through a sponsorship of Once Upon a Time at Fairyland, you’ll be investing in our mission to spark imagination and a desire to learn by bringing stories to life through immersive experiences. You are also eligible for all kinds of great benefits, from filling a table with the wonderful friends or important clients that you’ve missed over the past two years to recognition to tens of thousands of Fairyland families.

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donate to our auction


Contact Leslie Fay Marks, Director of Philanthropy, at or (510) 452-2259.

2022 Gala Committee

Jan Pastena, Chair
First Republic Bank
Chop Bar

Diane Goodhue, Honorary Chair
Goodhue Investments

Carla Betts
Ken Betts, Co. 

Tori Decker
Downtown Oakland Association

Isaac Kos-Read
Kos Read Group

Jillian Loh Kearns
Loh Realty & Investments
Wellington Property Company

Camden Louie

Theresa Nelson
Theresa Nelson & Associates

Dawn Newton
Donahue Fitzgerald LLP

Deborah Van Nest

Individual and Corporate Sponsorship Opportunities

At Fairyland, we believe in the promise and joy of all Oakland and Bay Area families, and that the power of play and stories—personal, cultural, and fictional—are a vital part of growing up. Sponsor Once Upon a Time at Fairyland and invest in diverse representation, broad access, and meaningful community, all while connecting with a broad range of philanthropists deeply committed to Oakland and Bay Area families.

Sponsorships are available at four levels: 

  • Diamond Sponsor: $10,000 includes ten (10) tickets
  • Ruby Sponsor: $5,000 includes ten (10) tickets
  • Sapphire Sponsor: $2,500 includes four (4) tickets
  • Crystal Sponsor: $1,000 includes two (2) tickets

Find all the details of corporate sponsorship here.

Find all the details of individual sponsorship here.

Single Tickets

Single tickets will be available starting April 1, 2022 at $400 per ticket.