People of Fairyland
Here are some of the people who make Children’s Fairyland the special place it is.
My favorite character is Belle from Beauty and the Beast (she’s a reader!)
C.J. has been executive director of Children’s Fairyland since 2002, following a distinguished 25-year career in cable television. Over the course of C.J.’s tenure, Fairyland attendance has doubled and programs and partnerships have expanded. Fairyland’s focus on reading readiness is one reason C.J. loves her position. She’s volunteered in community efforts to promote childhood literacy for many years including serving as chair of the Oakland Library Advisory Commission and on the board of the Oakland Parents’ Literacy Project. Recognizing that Fairyland is both an educational and therapeutic environment, Hirschfield hired a full-time director of education in 2013, resulting in new and innovative community programs.
C.J. served as two-term chairperson of the board of directors of the California Attractions and Parks Association, which promotes park safety and high professional standards and is an active member of Oakland Rotary and on the Board of the Lake Merritt/Uptown Community Benefit District.
C.J. graduated from Stanford University with a degree in communications. She lives in Oakland and loves the fact that she can walk to work.
Director of Community Outreach and Education
Contact me about family engagement partnership, community outreach, subsidized family membership, and individual or group volunteer opportunities.
My favorite character is Arrietty from The Secret World of Arrietty.
Contact me with general park questions
My favorite storybook character is Sam-I-Am from Green Eggs and Ham.
Contact me about rides, the cafe, and HR
My favorite characters are Stella Luna and Ferdinand The Bull.
Marketing and Communications Manager
Contact me about Marketing, Advertising, and Publicity.
My favorite character is Pippi Longstocking.
Director of Events
Contact me about Special Events, Annual Gala Fundraiser, Jack O’Lantern Jamboree, Fairy Winterland, Weekend Entertainment, and Park Rentals.
My favorite fairytale character is Thumbelina.
Contact me about facility projects and maintenance.
My favorite character is the Crooked Man.
Artistic Director of Theatre
Contact me about Children's Theatre and Theatre for the Very Young.
My favorite character is the Cheshire Cat.
Contact me about Catered Birthday Parties and Summer Sleepovers at Fairyland.
My favorite character is Pooh, from Winnie the Pooh.
Contact me about filming at Fairyland, photo requests for editorial content, and Fairyland logo permitted uses.
My favorite character is Oberon from the Iron Druid Chronicles.
Landscape Supervisor and Horticulturist
Contact me about what’s bloomin’ in our gardens.
My favorite character is Old Brown Owl, who chased Squirrel Nutkin out of the garden, and I also love the Fairies that live in our Coast Live Oak trees!
Contact me about making a donation or including Fairyland in your estate plan.
My favorite characters are the three Billy Goats Gruff.
Contact me about reduced ratefield trips, animal and plant science programs, and summer camp.
My favorite character is Amazing Grace, from the children’s book Amazing Grace.
Contact me with any membership questions.
My favorite character is The Mad Hatter.
Board of Directors
Theresa Nelson, President
Jillian Loh Kearns